In today’s day and age, if you are operating a business, you need to work within the boundaries of the law, especially if you are in a sector that requires your target’s identity to be verified, like the crypto or online gambling industries.
Moreover, if a company processes payments via credit or debit cards, the Payment Card Industry Data Security Standard (PCI DSS) requires that they verify the age of online customers. The purpose is to make sure no one under 18 can access age-restricted products such as alcohol and tobacco.
In other words, it is possible to verify a customer’s identity without requiring an age check. The PCI DSS only requires an identity verification process for making purchases. However, since you'll need to get consent from your customers before collecting any data about them, you may as well collect their date of birth at the same time.
But why get personally involved in-depth and face the hassles of age verification every time someone visits your website when top agencies can be at your service.
Au10tix's Age Verification-as-a-Service feature is highly regarded by established companies for its premium service and easy process. Also, its fully automated technology can help bring in more visitors and save you a great amount of money.
It’s not just the savings on age verification technology that make it worth your while. It’s also the time saved by reducing the need for manual checks and the money saved in lost sales due to age restriction rules.
Additionally, you improve customer experience by making it easier for them to comply with regulations and reduce the risk of fraud while buying alcohol or tobacco products online.
There are certain things you must be aware of when operating in a sector that requires the age-verification of its consumers.
One of them is a privacy and data protection policy that complies with the new European General Data Protection Regulation (GDPR). This is a new EU law that applies to all companies operating within the EU, even if they're based outside of it.
To make sure your website complies with GDPR:
Whether you're a parent trying to protect your children from R rated movies or an organization that sells alcohol, tobacco, or other products and services to people above the legal age, verifying the age of your customers is critical. After all, if they can’t prove they’re old enough to purchase a product, they won't buy it, and you'll lose money.
You can also lose money as a result of improper employee verification or partner screening. If one of these groups isn't properly checked for age, then there's a chance an individual could be working for your organization without proper credentials or being given access to sensitive information that could put others at risk if accessed by unauthorized parties.
If you're in business today and not using online age verification software, then it's highly likely that:
Online age verification is essential, but it makes your life easy. Especially if you’re a business and have an agency that understands your needs and knows their field in and out, if done right, this can help you save a lot of money and build your business the right way.